Don’t Think of an Elephant: Know Your Values and Frame the Debate

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In 100 Words or Less: Whether you want to persuade someone or avoid being persuaded, this book offers a great discussion of framing. For example, framing the public discussion of gay marriage as a matter of "equal rights" or "an attack on family values", depending on your view. It's written by a Democratic speechwriter but the concepts are relevant to everyday life, no matter what you believe or who you vote for.

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Chris Aram

I'm one-half of Webster Park Digital. I'm a devoted family man, avid reader, coffee snob, fajita-eater and professional PlayStation4 dabbler.

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