Don’t Think of an Elephant: Know Your Values and Frame the Debate
originally posted January 20, 2016|last updated January 20, 2016
In 100 Words or Less: Whether you want to persuade someone or avoid being persuaded, this book offers a great discussion of framing. For example, framing the public discussion of gay marriage as a matter of "equal rights" or "an attack on family values", depending on your view. It's written by a Democratic speechwriter but the concepts are relevant to everyday life, no matter what you believe or who you vote for.