Influence: The Psychology of Persuasion

In 100 Words or Less: Before there were entire corners of the bookstore dedicated to the art and science of persuasion, Influence was the godfather to them all. It looks at six different methods we human beings wield over one another; reciprocity, scarcity, liking, authority, social proof, and commitment/consistency. Some of the particular tactics discussed are outdated -- Hare Krishnas no longer hand out flowers in airports, for example -- but the underlying concepts remain a part of our culture and human nature. Influence is a classic with profound implications for all walks of life.